How to Advertise a Crypto Project

7 min read

Are you looking for the best advertising strategy to skyrocket your crypto project? 

There are several ways to advertise a new crypto project, but only a few advertising strategies will ensure a successful outcome. However, major platforms like Google have imposed restrictions on cryptocurrency-related keywords, making it challenging to advertise crypto projects. So, how can a promising crypto project succeed in advertising when Google automatically disapproves its ads?

If your ads are getting rejected without any apparent reason, you are not alone, and this article will present some successful advertising strategies that best-fit products in the crypto industry, which will also make you independent from the classic Google or Facebook Ads.

Why Is It Crucial To Advertise Your Crypto Project?

In order to answer this question, we first need to think about another question you may have already asked yourself, namely, “How many cryptocurrencies are there?.” Well, a study published by Statista shows that there are nearly over 8,500 as of February 2023 – a severe increase from just a handful of digital coins in 2013. Indeed, the top 20 cryptocurrencies are believed to make up almost 90 percent of the total market.

Simultaneously, this study shows that the cryptocurrency market has expanded highly over the past two years. Now, there are thousands of crypto projects popping up far and wide. 

Even in this bear market that felt very intense in 2022, and even if some projects died, there are still a lot of crypto projects in the market. 

So, if you have a crypto startup, you must gather momentum among many competitors. As a result, building a digital advertising strategy is excellent if you want to enhance your brand.

Source: Statista

Differences Between Advertising a Crypto Project vs. Non-Crypto Project

Unlike the advertising or marketing strategy for a traditional business model, advertising a crypto project can be challenging, considering the existing competition, the very natural volatility of cryptocurrencies, and the population’s lack of knowledge regarding cryptocurrencies. 

Precisely for this reason, the promotion of cryptocurrencies is recommended by digital means, considering that the people interested in these currencies are present in the digital space.

Although OOH advertising may have little results, at the same time, it can be considered a waste of money, considering that people interested in cryptocurrencies are generally young people who spend a lot of time online. 

In fact, a study by Pew Research Center shows that 42% of American men ages 18 to 29 say they have invested in, traded, or used a cryptocurrency, thus setting the average age for interested people at a youthful level.

Compared to a classic business that can offer, for example, certain products for tasting or testing to customers, cryptocurrencies are digital assets that don’t have a fungible form. It would be best if you also educated your users on the technologies and usefulness of the cryptocurrency you want to promote.

This education can take place by publishing helpful articles related to the project, constantly informing users through social media platforms, display campaigns, and promoting the crypto product through crypto advertising agencies, all of this in virtual spaces in which people interested are present.

Channels To Use To Advertise a Crypto Project

Crypto marketing is all about promoting/advertising your brand or building project consciousness using various marketing methods to reach your target audience. It’s about building your reputation to generate leads, sales, and conversions. There are some of the best channels to use to advertise a crypto project:

Advertising on Social Media

And here, we are referring to ads, which on the most used platforms are not exactly easy to develop ads, requiring specific certifications, but to the actual presence on the media.

Social media advertising for a crypto project is an essential, cost-effective, engaging tool to create brand awareness. On platforms such as Facebook, Twitter, YouTube, or Telegram, you have the opportunity to create a thriving online community. This community can be a powerful weapon to boost your brand and a must-have, which is vital to be up to date.

A Website or a Blog

On a similar note to the active presence and advertising on social media, the existence of a website or a blog is a vital component of any crypto project. While social media platforms do a great job showcasing your crypto project snippets, an optimized, well-designed website is a treasure trove of information. 

Besides, it establishes your online specter, helps create credibility and trust, and lets you share your brand story, vision, and objectives.

Crypto content marketing is a cost-effective, relatively low-risk method that helps raise awareness about your crypto project. Also, the recommendation is to create specific content to educate your population about the crypto space.

You can make this content in long form; a study by Backlinko shows that longer content tends to get significantly more backlinks than short posts and implicitly reach the population more efficiently.

Source: Backlinko

Collaborate with a Crypto Ad Network

Crypto Ad Networks shouldn’t be ignored in promoting a crypto project.

It is a perfect tool to attract reach to the crypto project, especially since the popularity of coins has increased and platforms like Google and Facebook have shadow banned the promotion of such projects.

In 2017-2018, Bitcoin became very popular, and many people invested in it. But, many of the new cryptocurrencies that were being created were actually scams. This made social media and advertising companies worried that they might promote scams without knowing it. So, they decided to ban advertising for all cryptocurrencies.

First, Facebook banned misleading advertising related to ICOs and cryptocurrencies. Then, Google and other social media platforms followed suit. 

Through these crypto ad networks, you can further promote your project. You should know that many of these networks are strict about new advertisers and publishers who want to join the network for security reasons, as is normal.

Our recommendation regarding crypto ad networks is Coinzilla.

So, any crypto project must allocate a part of the budget to crypto ads through different campaigns, such as display advertising, which hits precisely where it needs to be, where the target audience is, to increase awareness among the community.

How to set your crypto advertising campaign objectives?

If you’re ready to start advertising your crypto project, you should set some objectives. Here are some important objectives that you must consider:

  • Set realistic expectations. The advertising process must be a long-term one. As I said above, it is assumed that the first 20 cryptocurrencies represent almost 90% of the crypto market.
  • Understand your market. Know your audience, what they want, and where to find them. Stop spending much money where your audience is not present. Eventually, try crypto ads, and display ads campaigns on specific niche websites and see what happens.
  • Test your objectives before fully committing. Running small test campaigns can be the final deciding factor on whether or not your advertising objectives are feasible.

What Metrics To Track During a Crypto Advertising Campaign?

Also, when you start advertising a cryptocurrency campaign for a project, pay attention to the following metrics:

  • Market capitalization (or market cap) – the total value of a cryptocurrency project;
  • Volume (24h) – the total dollar value of all transactions over the past 24 hours;
  • Supply – the number of coins that are in circulating supply;
  • Max supply – the full amount that will ever be in circulation;
  • Price.

Final Thoughts

In short, advertising a cryptocurrency project can be challenging due to restrictions from major advertising platforms like Google. 

It’s essential to focus on enhancing your brand’s online reputation, credibility, and awareness. Despite the growing interest in digital currencies, potential investors still have many doubts and uncertainties.

However, with a thoughtful approach, you can attract qualified leads and build a loyal community of buyers, so invest time and effort in developing a digital advertising strategy that best fits your crypto project.

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